Saucony

Saucony partnered with lifestyle and fashion creators to introduce its latest footwear collection through authentic TikTok content that blended performance with everyday style. The campaign encouraged creators to showcase how Saucony fit naturally into their routines while driving product awareness, website traffic, and conversions.

Company
Later

Role
Senior Account Coordinator

Project Type
Influencer Marketing Campaign

Platforms
TikTok
Person taking a selfie on a bridge during a sunny day; trees with green and yellow leaves in the background.
A woman with long dark hair wearing sunglasses, a gray zip-up hoodie, black pants, white sneakers, and a black shoulder bag, standing in a living room with a cream sofa, stacks of books on a wooden coffee table, and a tall stack of books beside the sofa. A modern floor lamp with a metallic rounded shade is overhead.
A woman with long dark hair wearing sunglasses, a gray zip-up hoodie, black pants, white sneakers, and a black shoulder bag, standing in a living room with a cream sofa, stacks of books on a wooden coffee table, and a tall stack of books beside the sofa. A modern floor lamp with a metallic rounded shade is overhead.
A man standing in a modern apartment with hardwood floors, wearing a black hoodie, black shorts, white sneakers, and white socks, with a white potted plant on a wooden table nearby.
A man standing in a modern apartment with hardwood floors, wearing a black hoodie, black shorts, white sneakers, and white socks, with a white potted plant on a wooden table nearby.

  • My Contributions

    • Negotiated creator partnerships and managed contracts.

    • Coordinated product fulfillment and shipping logistics.

    • Guided creators on campaign concepts while preserving authentic storytelling.

    • Reviewed draft content and completed final quality assurance before publication.

    • Supported campaign reporting and post-campaign insights.

  • Key Results

    • 3.1M+ organic TikTok views

    • 20K+ engagements

    • Strong positive audience sentiment

    • Content expanded the brand's positioning into lifestyle use cases

  • Key Skills

    • Creator partnerships

    • Campaign logistics

    • Product launch marketing

    • Content quality assurance