DraftKings

As part of Later's ongoing partnership with DraftKings, I supported the execution of influencer marketing campaigns designed to drive brand awareness, customer acquisition, and engagement across the company's product portfolio, including Sportsbook, Casino, Pick6, and Jackpocket.

Working across multiple campaigns simultaneously, I managed creator partnerships from sourcing through reporting while collaborating closely with internal teams to ensure campaigns remained organized, compliant, and on schedule within a fast-paced, highly regulated industry.

Company
Later

Project Type
Enterprise Influencer Marketing Partnership

Role
Senior Account Coordinator

Platforms
Instagram, TikTok, YouTube, X

An outdoor wedding ceremony with a bride and groom standing in front of an officiant, under a floral arch, with guests seated in chairs watching. There is a large heart-shaped flower arrangement with the word "CONGRATS!" on it to the left.
An outdoor wedding ceremony with a bride and groom standing in front of an officiant, under a floral arch, with guests seated in chairs watching. There is a large heart-shaped flower arrangement with the word "CONGRATS!" on it to the left.
Two men standing on either side of a soccer goal on a grassy field. One is holding a soccer ball. Behind them is a baseball field light pole, trees, and a clear blue sky. Overlaid text in the sky reads "Sponsored by" and lower down, a message about gambling problem help lines.
Two men standing on either side of a soccer goal on a grassy field. One is holding a soccer ball. Behind them is a baseball field light pole, trees, and a clear blue sky. Overlaid text in the sky reads "Sponsored by" and lower down, a message about gambling problem help lines.
A woman with long blonde hair wearing a bright pink dress with a slit, standing in front of a staircase with white and brown banisters.
A woman with long blonde hair wearing a bright pink dress with a slit, standing in front of a staircase with white and brown banisters.
A man wearing a backward black cap and a black T-shirt looking down at his phone, with a blurred background. The T-shirt has text and a graphic of a person raising a fist.
A man wearing a backward black cap and a black T-shirt looking down at his phone, with a blurred background. The T-shirt has text and a graphic of a person raising a fist.

  • My Contributions

    • Sourced, vetted, and negotiated creator partnerships across sports, lifestyle, and entertainment.

    • Managed creator onboarding, contracts, and day-to-day communication with creators and talent agents.

    • Coordinated campaign timelines, deliverables, and cross-functional workflows across multiple concurrent campaigns.

    • Guided creators on campaign concepts while encouraging authentic, platform-native storytelling.

    • Reviewed creator content for brand, legal, and compliance requirements before publication.

    • Leveraged AI tools and internal systems to streamline campaign workflows and improve operational efficiency.

  • Project Highlights

    • Managed 60–70 simultaneous creator partnerships across multiple campaigns.

    • Negotiated approximately 45% in creator cost savings while maintaining positive creator relationships.

    • Developed a centralized creator tracker that improved visibility and organization across internal teams.

    • Supported tentpole campaigns surrounding the NBA Finals and FIFA World Cup, coordinating time-sensitive deliverables in a fast-moving environment.

  • Key Skills

    • Enterprise influencer marketing

    • Creator partnerships

    • Contract Negotiations

    • Cross-functional collaboration

    • Project management