Cocobeet

Cocobeet is an organic juice bar and vegan eatery with several locations around the Boston area. As Junior Social Media Manager at Strut Social Media, I managed Cocobeet's ongoing social media presence, creating consistent content that reflected the brand's vibrant identity while supporting day-to-day marketing efforts for a growing local business.

Company
Strut Social Media

Role
Junior Social Media Manager

Project Type
Social Media Management

Platforms
Instagram, Facebook

Grid Samples

A collage of images promoting Cocobeet, a health food and smoothie shop. It features a 'Now Hiring' sign, bottles of supplements, various healthy bowls of fruit and granola, a smoothie, a refrigerator full of products, a person holding a beverage, plant-based and clean eating products, a healthy meal, and a New Year greeting from the Cocobeet team.
A collage of images promoting Cocobeet, a health food and smoothie shop. It features a 'Now Hiring' sign, bottles of supplements, various healthy bowls of fruit and granola, a smoothie, a refrigerator full of products, a person holding a beverage, plant-based and clean eating products, a healthy meal, and a New Year greeting from the Cocobeet team.
Collage of images showing various food and beverage items, beverages on shelves, a cafe interior and a sign with opening hours.
Collage of images showing various food and beverage items, beverages on shelves, a cafe interior and a sign with opening hours.

Story Examples

Sign displaying business hours for Cocobeet and Wellesley in Boston, located inside a cafe with a brick wall background and blue chairs.
Sign displaying business hours for Cocobeet and Wellesley in Boston, located inside a cafe with a brick wall background and blue chairs.
Interior of a modern coffee shop with a brick wall, wooden flooring, white and light blue chairs, small white tables, and a counter area with menu boards and coffee equipment. A large spherical chandelier hangs from the decorative ceiling.
Interior of a modern coffee shop with a brick wall, wooden flooring, white and light blue chairs, small white tables, and a counter area with menu boards and coffee equipment. A large spherical chandelier hangs from the decorative ceiling.
A sandwich of sprouted whole grain bread topped with bananas, strawberries, berry jam, and hemp seeds, alongside a jar of COCBEET ketchup and a cup of coffee.
A sandwich of sprouted whole grain bread topped with bananas, strawberries, berry jam, and hemp seeds, alongside a jar of COCBEET ketchup and a cup of coffee.
Four bowls of yogurt with granola and berries, on a light surface with scattered blueberries and a spoon.

Check out my content creation project here!

  • My Contributions

    • Developed monthly content calendars.

    • Designed branded graphics and Stories in Canva.

    • Wrote engaging social copy aligned with the brand's voice.

    • Planned promotional, seasonal, and community-focused content.

    • Managed project timelines in Asana while collaborating closely with the agency founder.

  • Scope of Work

    • Managed the brand's ongoing organic social media presence.

    • Produced monthly content calendars.

    • Created branded graphics using in-house photography.

    • Helped maintain a cohesive visual identity across platforms.

  • Key Skills

    • Organic social media management

    • Content planning

    • Copywriting

    • Graphic design

    • Project management