Chewy Canada

To support Chewy Canada’s partnership with the Toronto Maple Leafs, I independently managed an influencer marketing campaign featuring Ontario-based pet creators on TikTok. The campaign activated a mix of micro- and macro-creators to increase awareness among Toronto-area audiences that Chewy is available in Canada, while connecting the brand with highly relevant local pet-owner communities.

Company
Later

Role
Account Manager

Project Type
Influencer Marketing Campaign

Platforms
TikTok

A man wearing a Toronto Maple Leafs hat and blue hockey jersey holding a large, fluffy golden retriever dog in a snowy outdoor setting with a basketball hoop and trees in the background.
A man wearing a Toronto Maple Leafs hat and blue hockey jersey holding a large, fluffy golden retriever dog in a snowy outdoor setting with a basketball hoop and trees in the background.
A golden retriever sitting behind a Chewy box with pet items, including a jersey, on a wooden table in front of a fireplace.
A small dog wearing a blue sports jersey sits on a beige sofa, holding a blue toy. A pink blanket with white stars is draped over the armrest. In the background, there is a floor lamp with two large metallic shades and a glimpse of a closet or room with clothes.
A small dog wearing a blue sports jersey sits on a beige sofa, holding a blue toy. A pink blanket with white stars is draped over the armrest. In the background, there is a floor lamp with two large metallic shades and a glimpse of a closet or room with clothes.
A small dog with light-colored fur is touching a smartphone screen displaying the Toronto Maple Leafs Shop for Dogs website, against a background of a cream-colored blanket.
A small dog with light-colored fur is touching a smartphone screen displaying the Toronto Maple Leafs Shop for Dogs website, against a background of a cream-colored blanket.

  • My Contributions

    • Led campaign execution from client kickoff through reporting.

    • Managed client communication and creator relationships.

    • Coordinated campaign timelines and deliverables.

    • Oversaw content approvals and reporting.

  • Campaign Highlights

    • Independently managed the campaign from beginning to end.

    • Successfully coordinated multiple stakeholders across client and creator teams.

    • Delivered the campaign on schedule while maintaining clear communication throughout.

  • Key Skills

    • Campaign management

    • Client communication

    • Creator partnerships

    • Project coordination